Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through our website, landing pages, forms, scheduling pages, email and text-message communications, online courses, memberships, coaching programs, events, podcast-related offerings, digital products, social-media interactions, advertisements, and other services that link to or reference this Privacy Policy (collectively, the “Services”).

This Privacy Policy does not govern the privacy practices of third parties that we do not control. When you interact with a third-party platform, payment processor, social network, scheduling provider, embedded video, or external website, that third party’s own terms and privacy policy may apply.

2. Information We Collect

Information You Provide Directly

Depending on how you interact with us, you may provide:

• First and last name;
• Email address;
• Telephone or mobile number;
• Mailing and billing address;
• Account, login, membership, or course-registration information;
• Appointment and scheduling information;
• Purchase, transaction, subscription, and order information;
• Communications, survey responses, testimonials, reviews, comments, and support requests;
• Information shared in coaching sessions, applications, questionnaires, forms, direct messages, or communities;
• Preferences regarding marketing communications;
• Any other information you voluntarily provide.

Payment Information

When you make a purchase, payment information such as card details, bank information, billing information, and transaction authentication data is generally collected and processed directly by third-party payment processors such as Stripe or PayPal. We do not typically receive or store your complete payment-card number. We may receive limited transaction information, such as payment status, amount, date, billing contact details, subscription status, and a transaction identifier.

Information Collected Automatically

When you use our Services, we and our service providers may automatically collect:

• Internet Protocol address;
• Browser type, device type, operating system, and device identifiers;
• Approximate location derived from an IP address;
• Referring and exit pages;
• Pages, links, forms, videos, emails, and content viewed or interacted with;
• Date, time, frequency, and duration of visits;
• Advertising, campaign, attribution, and conversion information;
• Cookie identifiers, pixels, tags, and similar tracking data;
• Website diagnostics, log data, and performance information.

Information From Third Parties

We may receive information from:

• GoHighLevel and LeadConnector;
• Stripe and PayPal;
• Book Like A Boss and GoHighLevel scheduling tools;
• Google Analytics, Google Tag Manager, and other Google services;
• Meta Platforms, including Meta Pixel, Facebook, and Instagram;
• YouTube;
• Advertising networks and lead-generation platforms;
• Social networks when you interact with our pages, messages, advertisements, or content;
• Referral partners, affiliates, contractors, and other business partners;
• Publicly available sources where permitted by law.

Sensitive Information

Please do not send us highly sensitive personal information unless it is reasonably necessary for a specific service and you are comfortable doing so. Coaching and educational services are not medical, mental-health, legal, tax, or financial-advisory services. You should avoid sharing Social Security numbers, government identification numbers, complete financial-account credentials, medical records, or similarly sensitive information through ordinary website forms, email, text messages, or direct messages.

3. How We Collect Information

We may collect information when you:

• Complete an opt-in, contact, application, survey, registration, or checkout form;
• Join an email list or request a free resource;
• Register for a course, membership, coaching program, event, webinar, training, or podcast-related offering;
• Schedule or attend a call through Book Like A Boss or GoHighLevel;
• Purchase a service, course, membership, event, or digital product;
• Subscribe to or participate in email or SMS communications;
• Respond to an advertisement or lead form, including Meta lead advertisements;
• Communicate with us by email, telephone, text, social media, direct message, or another channel;
• Watch embedded YouTube content or otherwise interact with our website;
• Participate in a coaching session, membership, community, course, event, or survey.

4. How We Use Personal Information

We may use personal information to:

• Provide, operate, administer, personalize, and improve the Services;
• Process registrations, purchases, subscriptions, payments, renewals, and cancellations;
• Create and administer customer, course, membership, and client records;
• Schedule, confirm, reschedule, and remind you about appointments, calls, events, and sessions;
• Deliver coaching, courses, memberships, podcast access, events, digital products, and support;
• Respond to inquiries, customer-service requests, and technical issues;
• Send transactional, administrative, account, security, and service-related communications;
• Send newsletters, educational content, promotional emails, offers, and marketing text messages where permitted;
• Measure marketing performance, analyze website use, and understand customer interests;
• Personalize content, advertising, and communications;
• Conduct analytics, attribution, testing, research, and business planning;
• Detect, prevent, investigate, and address fraud, abuse, security incidents, or unlawful activity;
• Enforce agreements and protect our rights, property, business, clients, users, and others;
• Comply with legal, regulatory, accounting, tax, and recordkeeping obligations;
• Establish, exercise, or defend legal claims;
• Complete a merger, financing, acquisition, sale, restructuring, or other business transaction;
• Carry out another purpose disclosed to you when the information is collected or with your consent.

5. Legal Bases for Processing

Where applicable law requires a legal basis for processing, we rely on one or more of the following:

• Contract: processing necessary to provide requested Services or fulfill an agreement with you;
• Consent: processing you have affirmatively agreed to, including certain marketing or cookie activities;
• Legitimate interests: operating, improving, securing, and promoting our business, provided those interests are not overridden by your rights;
• Legal obligation: processing necessary to satisfy legal, tax, accounting, regulatory, or compliance duties;
• Vital interests or public interest: processing where applicable law recognizes those grounds.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before withdrawal and may not affect processing based on another lawful ground.

6. Cookies, Pixels, and Similar Technologies

We and our service providers use cookies, pixels, tags, scripts, local storage, software development kits, and similar technologies to operate the website, remember preferences, analyze traffic, understand marketing performance, personalize content, and support advertising.

Types of Technologies We May Use

• Essential technologies: enable core functions, security, forms, logins, payments, and preferences;
• Analytics technologies: help us understand visits, traffic sources, interactions, and website performance;
• Functional technologies: remember settings and improve usability;
• Advertising technologies: measure campaigns, create audiences, limit repetition, and deliver or assess relevant advertising.

Analytics and Advertising Tools

We may use Google Analytics, Google Tag Manager, Meta Pixel, and related technologies. These tools may collect information about your device, browser, IP address, pages viewed, actions taken, purchases, form submissions, and interactions with advertisements. Depending on your location and applicable law, some uses may be treated as targeted advertising, cross-context behavioral advertising, “sharing,” or a similar regulated activity.

Your Cookie Choices

You may manage cookies through your browser settings and, where available, our cookie-consent tool. Blocking certain cookies may affect website functionality. You may also adjust advertising preferences through the applicable provider’s settings. Where legally required and technically supported, we will process recognized browser-based opt-out signals, such as Global Privacy Control, as required by applicable law.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

No Sale for Money

We do not sell personal information in exchange for money. However, some analytics and advertising activities involving cookies or pixels may be considered a “sale,” “sharing,” or targeted advertising under certain privacy laws, even when no money changes hands. Where applicable, you may request to opt out as described below.

8. Payments and Transactions

Purchases of coaching, services, courses, memberships, events, and digital products may be processed through Stripe, PayPal, or another disclosed payment provider. Payment providers process your payment information under their own privacy policies and security practices. We may receive information needed to administer your purchase, such as your name, contact details, billing address, transaction amount, payment status, subscription status, and limited payment-method details.

This Privacy Policy does not establish refund, cancellation, subscription, or purchase terms. Those terms are governed by the applicable checkout page, purchase agreement, service agreement, terms and conditions, or other policy presented for the specific offering.

9. Email, Telephone, and SMS Communications

Email Marketing

We may send newsletters, educational content, event announcements, promotions, and offers when permitted by law. You may unsubscribe from promotional email by using the unsubscribe link in the message. Even after you opt out of promotional email, we may continue to send non-promotional communications related to your account, purchases, appointments, transactions, security, or ongoing Services.

SMS and Telephone Communications

If you provide a telephone number and consent to receive calls or text messages, we may send appointment confirmations, reminders, follow-ups, support communications, service updates, or marketing messages. Message frequency may vary. Message and data rates may apply. Consent to marketing texts is not a condition of purchase unless clearly stated otherwise where lawful.

You may opt out of marketing text messages by replying STOP. You may request help by replying HELP or contacting us at [email protected]. We may send a final confirmation of your opt-out. Carriers are not liable for delayed or undelivered messages.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain business and transaction records, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights and users.

Retention periods vary depending on the type of information, the nature of our relationship with you, legal requirements, operational needs, and whether the information is needed for an ongoing or anticipated claim. When information is no longer reasonably necessary, we may delete, de-identify, or securely dispose of it.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These measures may include access controls, reputable service providers, password protections, secure payment processing, software updates, and procedures intended to reduce unauthorized access, disclosure, alteration, or destruction.

No website, transmission, database, or storage system is completely secure. We cannot guarantee absolute security. You are responsible for safeguarding account credentials and for notifying us promptly if you believe your account or communications with us have been compromised.

12. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we maintain about you;
• Request correction of inaccurate personal information;
• Request deletion of personal information, subject to exceptions;
• Request a portable copy of certain personal information;
• Object to or restrict certain processing;
• Withdraw consent where processing is based on consent;
• Opt out of promotional email or marketing text messages;
• Opt out of certain targeted advertising, sale, or sharing activities where applicable;
• Appeal a decision concerning a privacy request where applicable;
• Not receive unlawful discriminatory treatment for exercising privacy rights;
• Lodge a complaint with an appropriate data-protection authority.

Rights are not absolute and may be limited by applicable law. We may need to verify your identity before responding. We may request information reasonably necessary to match you with our records and protect against fraudulent requests. Authorized agents may submit requests where permitted, but we may require proof of authorization and identity verification.

To submit a privacy request, email [email protected] with the subject line Privacy Request. Please describe the request and the email address or other information you used to interact with us.

13. California Privacy Notice

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to our processing. The law may not apply to every business or every type of information. We provide this notice to describe our practices and facilitate requests where applicable.

Categories of Personal Information

During the preceding 12 months, we may have collected the following categories of personal information: identifiers; customer-record information; characteristics protected by law if voluntarily provided; commercial information; internet or electronic-network activity; approximate geolocation; audio, electronic, visual, or similar information; professional or employment-related information; education information if voluntarily provided; inferences drawn from other information; and sensitive personal information such as account credentials or precise information only when provided or collected for a permitted operational purpose.

Sources, Purposes, and Recipients

We collect these categories from you, your devices, service providers, social-media and advertising platforms, referral partners, and other sources described in this Policy. We use them for the business and commercial purposes described in Section 4. We may disclose them to the categories of recipients described in Section 7.

Sale, Sharing, and Targeted Advertising

We do not knowingly sell personal information for money. Certain uses of analytics and advertising cookies, pixels, or similar technologies may be considered “selling” or “sharing” under California law. California residents may request to opt out of those activities by emailing [email protected] with the subject line Do Not Sell or Share My Personal Information, by using an available cookie-preference tool, or through a recognized opt-out preference signal where required.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that trigger a right to limit under California law, except where necessary and permitted to provide requested Services, process payments, secure accounts, prevent fraud, comply with law, or perform other exempt purposes.

California Rights

Subject to applicable exceptions and verification requirements, California residents may request:

• To know the categories and specific pieces of personal information collected;
• To know the categories of sources, purposes, and third parties involved;
• Deletion of personal information;
• Correction of inaccurate personal information;
• Opt-out of sale or sharing;
• Limitation of certain uses of sensitive personal information where applicable;
• Non-discrimination for exercising privacy rights.

To exercise these rights, contact us using the information in Section 19. We will respond in accordance with applicable law. We may deny or limit a request when an exception applies.

Shine the Light

California’s “Shine the Light” law may permit California residents to request information regarding certain disclosures of personal information to third parties for their own direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes in the manner covered by that law without appropriate authorization.

14. Rights for Individuals Outside the United States

If you are located in the European Economic Area, United Kingdom, Switzerland, Canada, or another jurisdiction with comprehensive privacy laws, you may have additional rights regarding your personal information. Depending on the law that applies, those rights may include access, rectification, erasure, restriction, objection, portability, withdrawal of consent, and the right to complain to a supervisory authority.

You may object to processing based on legitimate interests and may object at any time to processing for direct marketing. Where applicable, you may also request information about international-transfer safeguards.

To exercise a right, email [email protected]. We may request information necessary to verify your identity, clarify the request, and determine which law applies.

15. International Data Transfers

We are based in the United States. If you access the Services from another country, your personal information may be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. Privacy laws in those countries may differ from the laws in your location.

Where required, we and our service providers may rely on contractual protections, adequacy decisions, certifications, consent, or other lawful transfer mechanisms. By using the Services, you understand that your information may be processed outside your country, subject to applicable law.

16. Children’s Privacy

Our Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact us at [email protected], and we will take appropriate steps to review and delete the information where required.

Individuals under the age of majority in their jurisdiction should use the Services only with the involvement and permission of a parent or legal guardian.

17. Third-Party Websites and Embedded Content

The Services may contain links to third-party websites, social-media platforms, payment pages, scheduling services, or embedded content such as YouTube videos. Those third parties may collect information independently and may use cookies or similar technologies. We are not responsible for their privacy, security, content, or practices. Review the privacy policy of each third party you use.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, Services, or legal obligations. The revised version will be posted on this page with an updated effective date. Material changes may also be communicated through the website, email, or another appropriate method. Your continued use of the Services after an update is subject to the revised Policy, to the extent permitted by law.

19. Contact Us

For questions, concerns, or privacy-rights requests, contact: